Wednesday, October 30, 2019

Investigating children and their childhoods (babies with senorineural Literature review

Investigating children and their childhoods (babies with senorineural hearing loss and developent under 6months) - Literature review Example Shulman Brian and Capone Nina concluded that nearly all persons affected with senorineural hearing loss usually experience some degree of speech clarity problems and the severity of the loss does not indicate the clarity of the speech (2009, p.116). Congenital hearing loss is seen in newborn babies in most circumstances either by inheritance or by abnormal development in the foetal stages of a child. A comprehensive research done by Valente, Hosford-Dunn and Roesser found that three out of a thousand children born have birth defects that results in hearing loss; sixty per cent of these being inherited, and seventy per cent of the inherited defects are nonsyndromic while fifteen to thirty per cent being syndromic (2008, p.251). One of the most common causes of sensorineural hearing loss amongst children is congenital cytomegalovirus, although majority of children affected by this virus have normal hearing. There are indicators present in newborn children that can be used to predict va lues necessary for the development of loss of hearing with congenital cytomegalovirus infection. ... Congenital hearing loss may also happen after the birth of a child, which is caused by trauma, Meniere’s disease, age-related loss of hearing – presbycusis, and exposure to noise causing machines such as firearms. In order to be able to manage hearing loss, it is advisable to detect senorineural hearing loss at an early stage by the use of high-risk registry. Screening procedures that are conducted in hospitals has great importance in determining audio sensitivity. A child begins learning about language in the womb and staying a minute without sound affects the speech and language development of an infant. Most important domains in the development of a child are speech and language acquisition. A child who has lost speech after acquiring language is able to communicate orally than a deaf child. Early identification of hearing loss enables a child to have high language quotient for development of language as compared to a child who is identified at a later age. From the journal written by Iyer and Oller, there is an interpretive advantage in maturation of children (2008, p.120), as children with similar age are supposed to be alike in several aspects of maturity except when affected with factors such as canonical babbling. However, with a difference in other factors such as hearing, children experience difference in maturation. The explanations for late maturity in children with the onset of canonical babbling in infants with typical hearing are the fact that there are more syllables produced per utterance in sessions of canonicals than when in canonical precessions. The fact that utterances respond to breath, infants with typical hearing problem, who start producing canonical

Monday, October 28, 2019

Doctor Faustus Essay Example for Free

Doctor Faustus Essay Born in Canterbury in 1564, Christopher Marlowe was an actor, poet, and playwright during the reign of Britain’s Queen Elizabeth I. Traditionally, the education that he received would have prepared him to become a clergyman, but Marlowe chose not to join the ministry. After leaving Cambridge, Marlowe moved to London, where he became a playwright and led a turbulent, scandal-plagued life. He produced seven plays, all of which were immensely popular. Among the most well known of his plays are Tamburlaine, The Jew of Malta, and Doctor Faustus. Marlowe was a great innovator of blank verse, unrhymed lines of iambic pentameter. The richness of his dramatic verse anticipates Shakespeare, and some argue that Shakespeares achievements owed considerable debt to Marlowes influence. Doctor Faustus was probably written in 1592, although the exact date of its composition is uncertain. Doctor Faustus is a play of deep questions concerning morality, religion, and mans relationship to both. England was a Protestant country since the time of Queen Elizabeth Is father, Henry VIII. Sorcery and magic were part of widespread belief systems throughout Europe that predated Christianity. But as Christianity spread and either assimilated or rejected other belief systems, practitioners of magic came to be viewed as evil. In the fifth century CE, St. Augustine, perhaps the most influential Christian thinker after St. Paul, pronounced all sorcery to be the work of evil spirits, to distinguish it from the good magic of Christian ritual and sacrament. The view of the sorcerer changed irrevocably. As this new Christian folklore of sorcery evolved, certain motifs rose to prominence. Once Christ was rejected, a sorcerer could give his soul to the devil instead, receiving in exchange powers in this life, here and now. Numerous Christian stories feature such bargains, and one of the most famous evolved around the historical person Johanned Faustus, a German astrologer of the early sixteenth century. Marlowe took his plot from an earlier German play about Faustus, but he transformed an old story into a powerhouse of a work, one that has drawn widely different interpretations since its first production. Marlowes Doctor Faustus is first great version of the story, although not the last. In the nineteenth century, the great German writer Johann Wolfgang van Goethe gave the story its greatest incarnation in Faust. Faustus name has become part of our language. Faustian bargain has come to mean a deal made for earthly gain at a high ethical and spiritual cost, or alternately any choice with short-lived benefits and a hell of a price.

Saturday, October 26, 2019

Red Badge Of Courage Essay -- essays research papers

Death, Blood and Destruction The Red Badge of Courage, a Civil War novel by Stephen Crane, may be examined on various levels. One of those levels is a story about the cruelty and disasters of war. Young Henry Flemming, the protagonist, has dreamed his whole life of being in the army and despite his mother's discouragement, he enlists with a Union regiment. Soon learning that the army is a big bore, Henry begins to view himself "merely as a part of a vast blue demonstration". Clearly, Henry does not know why he is going to fight, he just knows that he is part of a large group of men. As the novel unfolds, it is plain that Crane is writing about the horrors and tragedies of war, even by using the idea of contrasting the events of the war with nature. Although many critics have viewed the book as a naturalistic or realistic novel, some specific examples can describe how it relates to the anti-war theme. As Henry is on guard duty one evening, he converses across the river with a Confederate soldier. "The youth liked him personally," says Crane. Henry's feeling towards his enemy shows that he is unclear about the war's purpose. At this point Henry probably would like to flee home. Henry is seeing the enemy as real and humane. He then describes how he feels shame about the war. Henry definitely knows that the war is wrong and that the people that have died and the soldier...

Thursday, October 24, 2019

Evansville Sewer Replacement Project Essays -- sanitary sewer, indoor

In researching decision making topics, I chose to investigate the decisions that went into implementing the Evansville Sewer Replacement project and the impacts it had to consumers and local government officials. In order to understand and research the decisions made, I also had to explore the details of the project and what made up the initiative, its purpose, and its effect on consumers. Throughout research, it was determined that this project came about because of many factors over a period of time and the timeline of the project was based on and affected by decisions made by the city government. The purpose of the Evansville Sewer Replacement initiative is to eliminate the use of Combined Sewer Outflows (About CSOs) in the City of Evansville within twenty years (Martin). This initiative was directed by the government and the Environmental Protection Agency (EPA). The EPA enforces the Clean Water Act of 1972, which mandates the control of these CSO’s across the United States and demands that the city prepare a long-term plan in line with appropriate water quality standards (Program Facts). Due to the city’s decision throughout history to underinvest in their sewer system, they now are faced with having to address a significant issue of updating an aging system that requires many updates in order to comply with these federal mandates at a substantial cost (Evansville Water and Sewer Utility). CSO’s are combined sanitary sewers that carry both sewage and storm water and the overage exceeds the capacity of the infrastructure (Program Facts). Around 100 years ago, many cities such as Evansville began building storm sewers to carry wastewater away from homes, businesses, and the streets. Then, with the installation of ind... ...ht Banks. N.p., n.d. Web. 12 Apr. 2014. . Evansville Water and Sewer Utility. Funding Our City’s Sewer Improvements. N.p.: Evansville Water and Sewer Utility, n.d. www.evansville.in.gov. Renew Evansville. Web. 25 Apr. 2014. . Martin, John. "City, Feds Working to Finalize Plan to Curb Combined Sewer Overflows." Courier and Press. Scripps Interactive Newspapers Group, 22 Mar. 2013. Web. 12 Apr. 2014. . "Program Facts." Evansville.IN.Gov. Renew Evansville, 01 May 2013. Web. 12 Apr. 2014. . 2012 Combined Sewer Overflow Operation Plan (CSOOP) Update. Evansville: Evansville Water and Sewer Utility, 12 Nov. 2012. PDF.

Wednesday, October 23, 2019

Hollywood’s distortion of truth Essay

When it comes to film’s interpretation of history and reality, such as the recent film’s â€Å"Argo† and â€Å"Zero Dark Thirty†, Hollywood has long had a habit of altering facts, creating illusions and fabrications, and even distorting final outcomes. Hollywood is an industry, and for a long time now, has understandably aimed at creating the best possible plot line with regard to its films. In some ways, it could be considered a â€Å"dream factory,† with regard to how removed from reality many of the Hollywood plot lines are. After all, Hollywood film makers are motivated by an economic imperative and as such their bottom line is profit, and aim to satisfy their target audience as greatly as possible. However, in too many films supposedly based on fact, reality and truth has been sacrificed all together, in the pursuit of pure, generic entertainment. The phrase, â€Å"don’t let truth get in the way of a good story† is worryingly, far too applicable to modern Hollywood. With regard to films that claim to be based on a TRUE story, there is a line that should be drawn when Hollywood creates its version of history. To put it simply, how untrue, is just true enough? It seems at present, the answer is somewhat flexible. On February 23rd this year, â€Å"Argo† a significantly dramatized, exaggerated and almost ahistorical interpretation of true story, took out the Academy award for â€Å"Best Picture†, the most prestigious of the Oscars. â€Å"Argo†, directed, produced by and starring Ben Affleck, portrays six helpless, and importantly, innocent Americans thrilling escape, notably orchestrated by the CIA, from the hostile and draconian revolutionary Iran, which is depicted to have been overrun by hoards of bearded savages. The story concludes with celebration, surrounding American, heroism, courage and innovation, leaving the Iranians with frustration in their defeat. Now this approach to film making is not unusual, take James Cameron’s â€Å"Avatar†, the highest grossing film of all time. â€Å"Avatar†, unlike â€Å"Argo†, does not imply that it represents history, and reality, and in this respect tells a fantastic story without misleading the audience. Hollywood blockbusters have always traditionally depicted one party as glorious and triumphant, and the other defeated. â€Å"Avatar†, depicts the peaceful, nomadic tribes of the planet Pandora and their experiences with Humans, who have recently landed on Pandora. The audience is positioned to sympathise with the tribes, before the natives are subject to ruthless invasion and onslaught by the armies of ‘future earth’, and with an enormous struggle, eventually emerge victorious over the violent and materialistic invaders. However, this is fantasy, and illusion, in resplendent, eye popping 3D. â€Å"Argo† on the other hand, and other films such as zero dark thirty, take dramatization and illusion a step further, by distorting the truth of the stories intended to be â€Å"based† on history. In this respect, Hollywood alters reality and history for the audience, and leads them to believe fabricated tales and false facts. Argo’s portrayal of the American civilian escape from Iran as danger ridden, with capture and horror always just around the corner was a plot construction by Hollywood. One of the diplomats involved in the actual escape said of it; â€Å"Noone ever asked, the truth is the immigration officers barely looked at us and we were processed out the regular way†¦It was that straight forward†. The Hollywood interpretation of the true story was so far removed from reality that it prompted Ken Taylor, a Canadian Diplomat to say; â€Å"the amusing side is the script writer in Hollywood, had no idea what he was talking about†. According to Ben Affleck, â€Å"It’s okay to embellish, it’s okay to compress, as long as you don’t fundamentally change the nature of the story and what happened†. Yes, to a small extent it is. However, the reality in â€Å"Argo† was drastically manipulated. It portrayed the Iranian’s as immoral, ignored their docile side and failed to depict the fact that they too had a cause, and wanted justice. It made out as though it was almost entirely the American’s who had skilfully crafted and executed the escape plan, but in reality, according to Jimmy Carter, it was more than 90% a Canadian effort. The transformation of the truth and history, into â€Å"Argo†, somewhat resembled that of Griffin Mill’s ‘winning’ marketing elements for films in â€Å"The Player†, a satirical film on Hollywood, directed by Robert Altman. Mill talks of the factors in film needed to market it successfully; â€Å"Suspense, laughter, violence. Hope, heart, nudity, sex. Happy endings. Mainly happy endings. † His statement is then followed by the question asked by June; â€Å"What about reality? †. Hollywood applies Mill’s theory of â€Å"up, everything up†, too satisfy the profit motive by which Hollywood works, and in many cases glorify the American culture; as seen in the fictional conclusion of â€Å"Argo†. It should be acknowledged that this approach to interpretations of history by writers and directors is not new, and was evident in Shakespeare’s late 16th century in which he slanders Richard the 3rd in support of Tudor dynasty. When Hollywood advertises its intention to base a film around history and reality, its ahistorical interpretations of the truth should be curbed, as it is through story telling that we learn about ourselves, and our cultures as the human race. Recent research has shown that film, far more than previously thought is an incredibly powerful tool for teaching ; children in particular. When films distort the truth, and include incorrect facts, the audience too interprets history, and the reality falsely, even the falsity is outlined pre and post screening of the film. In this respect, when claiming to represent truth, Hollywood should defeat the powerful temptation to apply to the film many of Griffin Mill’s ‘successful marketing elements’, and rather than fabricate to produce pure entertainment, represent truth so that society may understand history, truth, and reality.

Tuesday, October 22, 2019

Amistad book review essays

Amistad book review essays The novel Amistad is one that discusses a group of slaves that were originally transported from Africa by Spanish traders employed by Queen Isabella II. These traders, however, claimed that these slaves came from Havanna, Cuba. The book reveals that these slaves were not unaccustomed to slavery in their own country. Cinque said at one point that there were some people who were enslaved because of debts or other such problems. He knew that he did not want to be a slave in America because of the way that he would be treated, and he was somewhat ashamed to say that in his country, his people had been enslaved as well. Cinque knew that slavery was wrong and that he would not like to be one because of the mistreatment that they received in America and in other places. It seems like a double standard that these transported slaves were used to the idea of slavery in their own country, but thought that it was unfair for anyone else to make them slaves. During the trial, the prosecutor also believed that this was a little strange and he tried to use it against them to say that slavery was not wrong; it was a part of life in the entire world. Cinque was the speaker for the rest of the slaves that had been transported and he told an account of what his people had to go through while they were on the ship called Amistad and even before that when they were on the original ship called the Tecora. They were brought to America on the vessel La Amistad and were supposed to be sold. The treatment on the Tecora was not pleasant at all any many slaves died in ways that were much more than torturous. Living space was tight and very confined and with that many people shoved that close together, sickness rampaged. Food was scarce and those who were lucky enough to receive food were only sustained long enough to be beaten later, sometimes to thei ...

Monday, October 21, 2019

Essay on Student Education and Ground Rules

Essay on Student Education and Ground Rules Essay on Student: Education and Ground Rules UNIT 401 TASK A ROLE AND RESPONSIBILITIES AS A TEACHER The Role as a teacher could be an assessor, coach, counsellor lecturer, mentor, trainer or tutor. And responsibilities could be completing the attendance record, carrying out one to one tutorial, and review with learners, preparing and delivery teaching session. Teacher should be aware of the key aspects of current legislation, regulation and cods of practice relevant to subject and organisation and constantly updated. According to Ann Gravells, preparing to teach in lifelong learning sector. The Equality act (2006) has replaced the equal opportunities commission (EOC), the commission. A. On like every other profession, teachers has to be keep up to date with all legislation and codes of practice to remain current with knowledge and skills with all changes that has taken place. In the united kingdom today the legislation and code of practice are; 1 children Act (2004). Every child matter. Well-being is the act of define the five every child matters outcome. Be healthy Stay safe Enjoy and achieve Make a positive contribution Achieve economic well-being 2 Code of professional practice (2008) is introduce by IFL. The code is based on seven behaviours: Professional integrity Respect Reasonable care Professional practice Criminal offence disclosure responsibilities during institute investigations Responsibilities 3 Copy right designs and patens Act (1988). This is adapting and distributing of material found via internet 4 Data protection act (1998) provide for the regulation of the processing of information relating to individual. 5 Education and skills act (2006) increase participation of learning for young people and adults 6 Equality act 2010 No discrimination within ono piece of legislation 7 Freedom of information act (2000) student have the opportunity to public information 8 Health and safety act work act (1974) HASAWA. This is impose to all staff within an organisation 9 Human rights act (1998) all people basic right 10 Protection of children act POCA (1999) POCA is designed to protect children 11 safeguarding vulnerable groups act (2006) is a barring scheme to make decision about who should be barred from working with children and vulnerable adults. 12 The further education teacher’s qualifications (England) Regulations (2007) this is a new qualifications for teacher and professional status for all teachers in the further education sector in England. Teachers must register with ILF and partake in CPD. a teachers hold be qualified and j=hold QTLS or ATLS status within five years if taking teaching position. 13 young people and adults. This is put in place for adult to have a basic and intermediate skills, giving adults a second chance to gain the skills they need in society and throughout their working lives B boundaries between teaching role and other professional roles are teachers are to know where there role as a teacher stops and working within the limits. The boundaries as a teacher are: identifying needs, planning learning, facilitating learning, assessing learner, quality learning, quality assurance and evaluation. After Identifying my student needs, I will need to refer them to other professional within the institution for assistance.primaryly referral are divided into two. Internal and external. Internal support service are specialist or agency that deals with the issues the teachers cannot deal with, like, accommodation officer, careers adviser, colleagues, counsellors, examination officers financial services staff, first aiders, health and welfare officers, information, advice and guidance staff, interpreters, learning support staff, mentors, student support staff and student union representatives. External support service are specialist or agency that deals with ,like awardi ng organisation, bank or building societies, carers, charities, childcare agencies, citizen advice bureau,

Sunday, October 20, 2019

The Black Panthers Influence On Reform And Society

The Black Panthers Influence On Reform And Society The Black Panthers Influence on Reform and Society Oswaldo Ortiz Introduction to Sociology In a time when blacks were considered the inferior species, a civil rights movement was forming. The pieces were falling into place as the masses came out to fight for the cause to live freely and equally to their white counterparts. Each day a new gathering was held in order to secure the future of all people. Many of the gatherings helped to spark the creation of activists groups. Already, the NAACP, CORE (Congress of Racial Equality), NUL (National Urban League), and SCLC (Southern Christian Leadership Conference) were highly involved in the fight to unify a broken land. Many others, such as church groups and community groups, were also joining in on the cause. Then in 1966 a group out of Oakland, California was formed. The Black Panther Party was a militant group that was formed by Huey Newton and Bobby Seale (Redding N-104).Co-founder of the Black Panther Party, Huey P. New...The group had its own style and influence on the way that the civil rights movement was going to be fought.The Panthers preached a revolutionary Marxist philosophy with the goal to achieve justice for Black Americans. The Panthers felt that society had built a wall around its economic and political system to disallow blacks from achieving higher goals than what they were (Downey B-247). They helped to preach self- determination and self-empowerment to their people. They felt that African- Americans had a right to run their own lives. They had to better themselves and prove to the government that they had the right to be free of all the corruption that took place against their people (Gober). The Black Panthers were not just into the preaching aspect of the movement. They were also into taking action. Many in the Party...

Saturday, October 19, 2019

Approach to Contempory Chinese studies Essay Example | Topics and Well Written Essays - 2500 words

Approach to Contempory Chinese studies - Essay Example However, there have been skeptics from certain quarters, questioning the sustainability of China’s growth and her ability to surpass the United States of America as a superpower by the year 2050. Some have indicated that the economy of China s set to decline and falter given the fact that the country is marred with much corruption. These critics have pointed to the fact the China is governed by one party, lacks checks and balances and that the freedom of the media is not observed. In this aspect, it has been noted that such a country is not poised to prosper and flourish in the modern world. Also, China continues to position herself as a country to reckon with, and one that is set to topple the other super powers and reach the top. This aspect has been exhibits in the nation’s capture of top prizes and accolades. Among these accolades include America’s prominent intellectuals and receipt of six Nobel prizes awarded to the country (Central Intelligence Agency, 199 3). China’s journey to becoming a super power is coined mainly in its economic muscles. The production of China has increased thanks to three years of Communism in the country by 1970s. This increase has, however, not been a smooth one as the country had to grapple with the death of about 35 million people dying of hunger during the devastating famine that hit the country in the years 1958 and 1978. This famine was as a result of forced industrialization by the Mao reign. China saw its population grow rapidly during this era, and there was a slight improvement in the standard of life in the country. Chinas threat to America has further been characterized by the steady growth of its economy and a reduction in population. This rapid growth was achieved three decades to 2010. China’s economic achievements were rated to be among the most amazing ones in the history of human species (Economist Intelligence Unit, 1995). The economy grew to over 40- fold between the years

Friday, October 18, 2019

Privacy about Emailing, AIM or MSN Messenger Essay

Privacy about Emailing, AIM or MSN Messenger - Essay Example It can be a privacy issue because it can identify the location of the user to the receiver because their I.P address is indicated during the process. This is dangerous especially when the user logs into insecure chat rooms to talk to individuals who are strangers. The internet messaging services share a similar implication to emailing, and can easily be applied to forward spam messaging that generate slow progress towards completion of delegated duties. The other provision that the IM and emailing service provide is witnessed in the transfer of viruses that could be transferred from one machine across a network. There is privacy breached in accessing information about the user even when there is no logging process because the information is accorded the server. These systems have proved vulnerable to breach with the society containing system hackers who are capable of obtaining information through tracing vital information on the server system. Recommended technological Solutions The first realization that users should note is that the IM system is not the most secure means to relay information or store vital individual components. There should be application of alternative means if the nature of the information being passed is important in achieving progress (Willner 5). There are limited measures to hide the IP address but an option is given to seize using the automatic logging process. The sites should be accessed only on necessary areas with a careful observation to reduce the online time. AOL has been developed to limit the amount of messages that a server is capable of transmitting. It further applies measures to gain control over the recipient of the messages. This may be implemented through blocking the person that is to receive the message and only allow access when there is the need. In controlling the rate of virus transfer between machines, there should be identification of the secure files. This measure is applied in attributing the source of the r eceived files. The valuable contribution that can be connected to this problem is via applying updated antivirus software in the machine. There is a measure that is applied to block or reduce the IM service through shutting down ports. Moreover, there needs to be an implementation of security policies that define their operations. These rules are expected to regulate on the utilization f the type of software in the policies, and the legislative measure that would be implemented when the set regulations are breached. Before engaging in any communication exercise, the message logging can be disabled. ICQ is provides a system for automatic logging on first users, but the option can be disabled to reduce security risks. This is then vital because the users are not identified during the log in process. Developed Solutions The solutions to reduce the privacy risks are witnessed in applying the measures to hide the identity of user information by disabling the automated logging system. Thi s is applied by most individuals who access the IM systems on pubic environs like in the cyber cafes. These areas provide minimal security for personal information, and the individual may be exposed to demeaning acts that may threaten to invade their private life setting. The measure that can be applied to ensure that the security is maintained would be through clearing the

College writing- bodybuilding and steroid Research Paper

College writing- bodybuilding and steroid - Research Paper Example In this way, the athletes struggle, and perpetual desire to perform at the height of their abilities is how the spectator believes they integrate with the game or performance in question. Sadly, as has been exhibited over the past few decades, athletes are more than willing to go beyond the bounds of ethics and morality and dope themselves with performance enhancing drugs/steroids as a function to perform beyond the abilities that normal training and everyday dedication can yield. Such a decision has more than one set of drawbacks. As such, the first of these is the moral and ethical drawback that the athlete is ultimately not achieving whatever level of success they do based upon their own natural abilities but rather based upon the unnatural and unethical use of chemicals that do not exist within their body. Secondly, and perhaps more importantly, is the fact that the athletes are doing irrevocable harm to their bodies for but a few brief moments of hoped fame that this will engend er. Accordingly, this brief essay will seek to discuss and draw a level of inference upon these two factors as a way of understanding what the effects of steroid use can ultimately portend for the athlete’s morality as well as general health. Firstly, the issue of morality and ethics must be considered. This particular consideration is important due not only to the fact that the use of steroids and other performance enhancing drugs allows the athlete to perform beyond his/her natural abilities but due to the fact that the use of these substances represents a dishonest image of the sportsman to the end spectator and/or viewer (Stephan, 2007). This is not truly the singular fault of the athlete but also a fault of the way in which our current society seeks to place its athletes and celebrities on something of a pedestal of perfection. In such a sense, it becomes inconceivable for society to understand that the athlete, something of the current idol and/or god, could

Thursday, October 17, 2019

Crossing Borders of the United States Term Paper

Crossing Borders of the United States - Term Paper Example Not only has the population increase, but the immigration also influenced the nation culturally, socially, and politically. The Latinos’ population growth is higher than the population growth in the blacks. That is why the Spanish language has spread all over the country. There are The Spanish language has spread nationwide, and it is the accepted language in the workplace. There are also various Asian languages spoken all over the country. There are also many bilingual and multilingual schools have been established nationwide (Wilkinson 1). 2.A. Interests and Incentives for Immigration Men move from one country to another for various complex reasons. Some of them are forced to move out of their home country due to some serious disagreement or prejudices, while the others willingly move abroad. Whatever be the reasons, the immigrants face various social, cultural and other difficulties in the new nation. Most of the migrants courageously face these difficulties mainly to recov er their present economic status, as about all of them likely to move to the more developed nations for better earnings. After globalization, the movement of the labor force has been increased. 2.B. Social status and working condition of the immigrants in the receiver countries Henry in her paper explores that immigrants in the United Nations is socially accepted depending on the international position of their home country. She cited examples that the immigrants from the Northwest European countries are always socially accepted with high status. After globalization, people from Japan are also getting high social status in the country. The social status of China is day by day growing after 1990s due to its economic and armed forces’ strength. Immigrants from the African countries are always been treated with lowest status (Henry, 1). Orrenius and Zavodny in their paper indicates that the immigrants work in more risky jobs in their workplaces that their native counterparts. Th ey found that the immigrants take on more risky ventures in more dangerous industries.  

Three imediments to small businesses in America Research Paper

Three imediments to small businesses in America - Research Paper Example Small businesses in America face many difficulties, but three that are documented in current literature are financing, race, and having a solid business strategy. The literature researched shows three reasons small businesses in America can have difficulty. Part of the discussion around small business difficulty is the definition of what it means to have a small business success. There are several factors affecting survival of small businesses in the United States, but the most dominant are racism, ineffective strategic planning and poor management. In the United States the race factor plays an important role in most of the operations and functioning in the country. Small businesses require loans to boost their performance and increase income. This is because most if the small businesses have limited financial supply. However, racism has greatly affected availability of loans to most of entrepreneurs with small businesses. Most small business owners are African American and the race factor has hindered them access to loans and hence affected development of small businesses. On the other hand, whites are accessing loans. However, not most of the whites are engaged in small businesses. This has affected growth if the small business industry to the expense of large scales businesses (Weinzimmer and Manmadhan, 2009, p 171). For the survival of an organization, it has to posses an effective marketing department. The marketing department is charged with ensuring public awareness of the services and the products of the organization. The department works in conjunction with the public relation department hence inform the public while maintaining a good relation and image with the public. For proper and effective marketing, an organization has to strategically plan the marketing process. For instance, before a company commences it has to determine the kinds of services or products to offer to the public. For established companies, they use marketing as a tool of determi ning the changes they ought to make to their products or services so as to enhance sales. Generally, companies use marketing to determining appropriate strategies to use in sales, development and communication with an aim of increased sales and containing competition (Cavalluzzo, & Wolken, 2005, p 2158). Due to the limitation of resources, small businesses ought to strategically plan. Therefore, small businesses strategically plans the marketing process hence concentrate their limited resources to the greater opportunities available. When the process is effective, the company may realize sales increase and hence achieve competitive advantage in the market. The strategy may enable a company to fill the needs of the market and hence reach the objectives of the market. A good strategy has to effectively scan both the external and internal environments. This can be achieved via appropriate Strength, Weakness, Opportunity and Threats (SWOT) analysis. After the analysis then a company may set a strategic plan for market, establish goals, identify alternatives in the market, determine market mix and implement them (Bergen, 2001, p 460). Strategic marketing plan An effective, efficient and adaptable marketing plan has several components. These components help in the implementation and achieving

Wednesday, October 16, 2019

Crossing Borders of the United States Term Paper

Crossing Borders of the United States - Term Paper Example Not only has the population increase, but the immigration also influenced the nation culturally, socially, and politically. The Latinos’ population growth is higher than the population growth in the blacks. That is why the Spanish language has spread all over the country. There are The Spanish language has spread nationwide, and it is the accepted language in the workplace. There are also various Asian languages spoken all over the country. There are also many bilingual and multilingual schools have been established nationwide (Wilkinson 1). 2.A. Interests and Incentives for Immigration Men move from one country to another for various complex reasons. Some of them are forced to move out of their home country due to some serious disagreement or prejudices, while the others willingly move abroad. Whatever be the reasons, the immigrants face various social, cultural and other difficulties in the new nation. Most of the migrants courageously face these difficulties mainly to recov er their present economic status, as about all of them likely to move to the more developed nations for better earnings. After globalization, the movement of the labor force has been increased. 2.B. Social status and working condition of the immigrants in the receiver countries Henry in her paper explores that immigrants in the United Nations is socially accepted depending on the international position of their home country. She cited examples that the immigrants from the Northwest European countries are always socially accepted with high status. After globalization, people from Japan are also getting high social status in the country. The social status of China is day by day growing after 1990s due to its economic and armed forces’ strength. Immigrants from the African countries are always been treated with lowest status (Henry, 1). Orrenius and Zavodny in their paper indicates that the immigrants work in more risky jobs in their workplaces that their native counterparts. Th ey found that the immigrants take on more risky ventures in more dangerous industries.  

Tuesday, October 15, 2019

Discussion Topic Essay Example | Topics and Well Written Essays - 500 words - 2

Discussion Topic - Essay Example Homobatrachotoxinin is a member of the family of steroidal alkaloids called Batrachotoxinins (Fig 1). These compounds have a molecular formula of C31H42N2O6, with a molar mass of 538.67g/mol and a density of 1.304g/ml. It is highly toxic and the median lethal dose (LD50) is 0.002 to 0.007 mg/kg depending upon species to species (Daly, 1965). The mechanism of its toxicity is related to its action is on the voltage gated sodium channels present in the cell membrane. Since it is a steroidal alkaloid it can easily access the cell membrane of the predators, and binds to the voltage gated sodium channels and keeps them in a state of depolarization. These compounds bind irreversibly to the sodium channels creating a conformational change in them, that keeps the channels always in a open state. Further they also reduces conductance of these channels leading them to be in a state of less excitability. This impacts the nervous system because the membrane cannot become stabilized to its resting level (generation of resting membrane potential is hampered) which leads to impairment of neuromuscular transmission in the predator leading them into a state of paralysis. Apart from neurotoxicity they are also cardiotoxic as these compounds reduces cardiac conduction, cause arrhythmias and ventricular fibrillation. These compounds are tem perature dependant and are effective at an optimum temperature of 37 degree centigrade and also work best in the alkaline pH range to exert its neurotoxic and cardiotoxic effects (Wang, 2007). Conclusion: My hypothesis was supported by the research that Batrachotoxinins are effective avian chemicals tat are potent against predators however when the environmental temperature or core body temperature of predators increases beyond 37 degree centigrade, this molecule might not impact them and may not act as a chemical defense mechanism of the genus

Preferential Treatment for Disabled Veterans Essay Example for Free

Preferential Treatment for Disabled Veterans Essay The Disabled Veteran Affirmative Action Plan requires that special steps be taken when recruiting disabled veterans. The DVAAP requires that the federal government award three percent of all federals contracts to disabled veterans. The Disabled Veteran Affirmative Action Plan requires that disabled veterans must be hired if they are able to work and willing. This affirmative action requires that there should be promotion of maximum of employment and job opportunities for disabled veterans within the federal government. This therefore supports the argument that disable veterans should get preferential treatment than other veterans who are not disabled. This act defines a disabled veteran as the veteran who has the right to receive compensation under the laws administered by VA. It also defines a veteran as a person who was released from duty due to a service connection disability. The DVAAP program aims to raise the number of disabled veterans in profession positions through interval jobs advancement opportunities. It also focus on increasing the number of disabled veterans in technical position through recruitments DVAAP seeks to promote efforts that ensures disabled veterans are included in recruitment efforts. (Sowell, 2004).   Ã‚  Ã‚  Ã‚   Disabled veterans are accorded preferential treatment than other veterans who are not disabled because, the DVAAP act dictates that are all state agencies and institutions increase employment opportunities fro disabled veterans. The veteran’s affairs department advocates nard for assistance to be granted to veterans owned small businesses. The federal regulations for disabled veterans provide that employments should not request self identities during recruitment opportunities. Veterans must not identify their disability status before they have been offered a job. On many occasions, disabled veterans, even when willing to work and qualified, are shut of the workforce due to the discrimination. The federal law provides that preferential treatment be given to veterans seeking employment. The law ensures that the disabled veterans on a preferential basis, the full employment services presented by law. Disabled veterans should be provided with intensive employment and training services to prepare them accordingly for the jobs. Affirmative Action for women and minority   Ã‚     Ã‚  Ã‚  Ã‚  Ã‚   Affirmative action for women and minority is established with an attempt to redistribute economic power equally by ensuring that employers give preference to women and minorities during recruitments. Affirmative action is a plan initiated to remedy any cases of discriminating behavior that have occurred in an institution in the past. Affirmative action gives preferential to women through a range of measures such as lower scores for test for jobs or recruitment procedures. Due to the long history of discrimination cases occurring based on race and sex, affirmative action programs have been initiated and directed towards women and minorities. This has been done to promote recruitment, retention, promotion and educational opportunities accorded to women and minority. (Charles J Muhl.). Strategies used in affirmative action programmes are focused on expanding the pool of job or admission applicants. This can be done through using strategies that reach outside the traditional channels set especially by placing employment notices in areas where the women and minorities will easily see them. Affirmative action programs are increasing on the job training opportunities that encourage occupation mobility within the workplace. Affirmative Action Programs for women and minority have been instituted and granted the force of law. Affirmative actions for women and minority in employment were implemented to prohibit discrimination by employers based on sex. Women should be accorded equal opportunities just like their male counterparts. The affirmative action for women and minorities addresses issues such as prevention of sexual harassment in the workplace, recruitment and hiring methods, discrimination complaints and promotions.      Ã‚  The federal law requires that institutions determine whether women and minorities are being underutilized in their companies. If this is the case, companies must take steps to correct this situation, especially through the use of recruitment and outreach programs and also put more emphasize on eliminating barriers that hinder equal employment opportunities. Institution managers and supervisors must ensure that steps are taken to ensure women and minorities are aware of available job opportunities. Women and minority groups must be given full and fair consideration based on their abilities and qualifications. Due to the discrimination of women and minorities in the learning centers, affirmative action programs have been initiated to ensure that these groups are accorded equal opportunities in the education system. This also ensures that trained women and minority are included in the hiring and promotional activities. Affirmative action for women and minorities ensure that qualified women and minorities are included in the candidates’ pool. (Ball, Haque, 2003). Affirmative Action Arguments   Ã‚   Based on the affirmative action, three arguments have been offered, which include social good also known as the utilitarian consideration, compensatory justice referred to as deontological theory and the ideal of equality. The social good, states that the society will benefit more by initiating programs that enrich and empower women. By advancing women, the society is required to offer employment opportunities to women and minorities based on their qualifications. However, this affirmative action has led to more qualified men being left out of job opportunities in order to promote women who are even less qualified. As a result, institutions are using the quota system instead of the merit system to allocate jobs. Many people have argued that this system has promoted less qualified candidates and left out the more qualified candidates. Affirmative action therefore creates a big wedge between individual worth and economic success. This is evidence enough that the quota system does not benefit the society. Women who succeed in their companies are not accorded the respect they deserve. This is because many people claim that the women succeed due to preferential treatment policies that are directed to the women and minority. The implementation of affirmative action created a bad tradition in the workplace, whereby employers are quick to promote women without qualification or place them in inappropriate job positions so as to meet the affirmative action requirements. By doing this, employers put women and minorities at a higher risk of failing in their jobs and their after lay the blame on their sex, race and preferential treatment policies. (Gilbert, Stead, Ivancevich, 1999).   Ã‚  Ã‚   The compensatory justice argument, also known as deontological theory, claims that if a person causes injury to someone else they should remedy the damage. Affirmative action claims that even the descendants of the injured person should be compensated as well. Objections to this argument state that those individuals being compensated are not victims in any way and those being forced to pay the compensation have not done any wrong. Those objecting to this argument claim that since some minority groups have been subjected to historical prejudice previously, this has been used to classify all low earning groups as victims of injustice. This argument claims that since women have been victims of prejudice and discrimination in the employment and education sectors, they should be given preferential treatment when recruiting, training or hiring.   Ã‚  Ã‚  Ã‚   The ideal of equality is the most common moral argument for affirmative action programs. Under this argument women and minority groups should be accorded equal treatment and rights just like men and other groups. Under law employers must not use discriminatory biases such as gender, race, or national origin to hire or recruit candidates. However, some government agencies and constitutions have implemented policies that oppress both the women and minorities. Some government policies restrict the employment of certain groups especially women and people of color in certain job categories. The main objection of this argument is that equality means that everyone should be granted equal treatment and not being given priviledges. Most women advocating for equal treatment, are actually advocating for priviledges in employment opportunities. (Allen, 2003).   Ã‚   In the compensatory justice argument, both men and women should be given justice because; all human beings should be given what they individually deserve. Men should be given employment opportunities just like women. According to the deontological theory, the rightness of the means justifies the action. According to this, both men and women should be accorded their rights equally. Conclusion   Ã‚  Ã‚   Disabled veteran affirmative action program is a way of promoting the lives of disabled veterans released from active duty due to service disability, by ensuring they get equal employment opportunities like other veterans who are not disabled. Affirmative action for women and minorities on the other hand, seeks to promote women and minority groups at the expense of other qualified candidates. Affirmative action for women has led to the employment of women with less qualification at the expense of more qualified men. Affirmative action for women and minorities, to some extent, does not promote race or gender equality. However, the Disabled Veteran Affirmative Action Program promotes equality among all veterans, whether disabled or not disabled. References Allen, R. (2003). Examining the implementation of affirmative action in law enforcement. Public Personnel Management, 32(3), 411. Ball, C., Haque, A. (2003). Diversity in religious practice: Implications of Islamic values in the public workplace. Public Personnel Management, 32(3), 315. Charles J Muhl. Monthly Labor Review. Washington: Jan 1999. Vol. 122, Iss. 1; p. 48 (2 pages). Gilbert, J.A., Stead, B.A., Ivancevich, J.M. (1999). Diversity management: A new organizational paradigm. Journal of Business Ethics, 21(1), 61-76. Sowell, T. (2004). Affirmative Action around the World: An Empirical Study. Yale University Press.

Monday, October 14, 2019

Successfull marketing strategy analysis

Successfull marketing strategy analysis Marketing  is the process by which companies determine how products or services will be according of interest to customers, and the strategy use to increase in sales, communications and business development.  It is the process through which companies create value for customers and build strong  customer relationships  in order to capture and get good and positive feedback from customers in return. Marketing Planning Process: The planning process for the market can be described as shown in the figure below: For an organisation the target should be specific target, the objective concern as profitability, markets growth, efficiency, financial resources, organizational structure, and social responsibility. 2) Situational Analysis: Before developing a marketing strategy for a company this is important to conduct some analysis. This is form of essential part of any business or preparing marketing plan and should be reviewed over time to ensure that it is according to current situation. The following can be use to assess situational analysis for a company. The elements worth considering include: Product Situation What is current product? We cant break this definition up into parts such as the core product and any secondary or supporting services or products that also make up whats being sold. It is important to observe which different parts in order to be able to relate this back to client needs. Competitive situation To analyse the competitors what their situation and compare the feature/ benefit analysis. What are their competitive advantages? Distribution Situation Its about to Review the company distribution Situation how the product getting to market? Is it possible to get their through distributors or other intermediaries? Environmental factors Which external and internal environmental factors should be taken into account. This can include economic or sociological factors that impact on the companys performance. 3) SWOT analysis SWOT analysis is a strategic planning method used in to a business to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project. Also specifying the objective of the business venture and identifying the internal and external factors that are in the favour and those which are not in favour to achieve that objective. 4) Assumption Made: While preparing a strategy in a business assumption are very important and need to be focus on that. Its mean we made some assumption while taking any decision. Furthermore to attempt the predict future outcomes from the external and internal things. Some of the assumptions that made when a business plane and process are made, very likely to come true. Assumption-based planning identifies and tests the assumptions made in a business plan, the formulation of hedging actions and the construction of what-if scenarios. 5) Marketing Objectives: These objects should be as follows: Long-term Brand Value New Product/ Innovation and service Clear Product Definition Growth in market share 6) Forecasting results of strategies: Comparison strategies for effectiveness: Comparing promotes development, concept development, and higher level thinking.   Some company didnt compare like-for-like products forever. Some company battle between their products. A comparison strategy is the  process of identifying how things are alike and different. Marketing mix: When marketing their products firms need to create a successful mix of the right product ,sold at the right price, in the right place ,and of course using the most suitable promotion. In order to achieve its goal ,the company has to implement the main four Ps of the marketing mix . mmix Product Strategy: Product strategy is any decision that helps the company continue to develop new products around its signature ,it is very important for a company to implement its plans in a better way by Defining the characteristics of a product or service to meet the customers needs. Ducati failed to maximize sales of its all-new Monster;  Ducati  has added the 804cc engine to the range. The thinking goes that the Monster 1100 is too big, the Monster 696 is too small, but, hopefully, the  Ducati Monster 796  will be, like a bowl of warm porridge, just right. That engine gets pulled out of the Ducati Hypermotard 796 and shares that bikes 87bhp, 58lb/ft and wet slipper clutch. Combined with a low dry weight of 167kg .(369lbs) and the bikes friendly, flat-barred riding position, those new figures could make the Monster 796 the perfect first big bike for target market riders.   Pricing strategy: Identifying the total cost to the user (which is likely to be higher than the charge you make) is a part of the price element. Monster 796 the Urban Icon, as the name suggests is a luxury item launched by Ducati for those who look for brand and status symbol, price hardly matters for them. As per our target market the professional and sports people are going to buy it so following the porters differentiation strategy the pricing strategy will be premium. The Monster 796 will be available in the UK from May 2010 onwards and will be priced at  £6,995, with the ABS version at  £7,695 because our customers look for quality not price. Promotion Strategy: This includes advertising, personal selling like attending exhibitions, and sales promotions like special offers, and also atmospherics such as creating the right impression through the working environment. Public Relations is included within Promotion by many marketing people. Promotion strategy for Ducati: Advertising: The advertising campaign will be focused on the two target markets identified in the target market section, (Males and females).The purpose of the advertising campaign is to increase brand awareness of the Monster 796 the Urban Icon. The sources of advertising are TV, Internet, Magazines, sport websites and the advertisement will show the new looks, features and the style of Monster bike. Sales Promotion:   Ducati will use sales promotion to increase brand awareness, market share and revenue. The use of Point of Sales Displays will be used with a gift coupon for the purchase of Ducati 796. Although, the use of Point of Sales Displays produces a short-term effect in revenue and market share, the brand awareness will have a long-term effect. The use of this sales promotion along with the rest of the marketing strategy will produce a long term increase in both revenue and market share. Direct Communications: Direct communications will be used to measure brand awareness, as well as increase brand awareness and market share.   A survey will be sent out as a focus mailing to Ducatis target markets. The survey will measure; brand awareness of insect repellents, likes and dislikes between Ducati and its competitors, and the outdoor activities of the survey taker.   Place Strategy:. Looking at location and where a service is delivered, in other words, Place represents the location where a product can be purchased. It is often referred to as the distribution channel. It can include any physical store as well as virtual stores on the Internet. Ducati has good relationship with its all dealers throughout the UK. The dealers are contributing a lot to the overall performance of the company. The company is recognising their efforts with the rewards to improve it distribution strategy. Ducati dealers from all over the UK gathered for the annual Ducati dealer meeting during the recent London Motorcycle Show at Excel. The dealers were presented with an overview of 2009 and the plans and strategies for 2010 which should prove to be exciting times for the Ducati dealer network with the launch of the eagerly awaited Multistate and other innovative bikes such as the Monster ABS models. ANSOFFS Matrix: The Ansoff Growth matrix is a tool that helps businesses decides their product and market growth strategy.. It is used by marketers who have objectives for growth. Ansoffs matrix offers strategic choices to achieve the objectives. (Johnson, G. et. al., 2002) Market Penetration Is one of the four growth strategies of the  Product-Market Growth Matrix  defined by  Ansoff. Market penetration occurs when a company enters/penetrates a market with current products. The best way to achieve this is by gaining competitors customers (part of their market share). Other ways include attracting non-users of your product or convincing current clients to use more of your product/service (by advertising etc). Ansoff developed the  Product-Market Growth Matrix  to help firms recognize if there was any advantage of entering a market. Market Development Market development is the name given to a growth strategy where the business seeks to sell its existing products into new markets. There are many possible ways of approaching this strategy, including: à ¢Ã¢â€š ¬Ã‚ ¢ New geographical markets; for example exporting the product to a new country à ¢Ã¢â€š ¬Ã‚ ¢ New product dimensions or packaging: for example à ¢Ã¢â€š ¬Ã‚ ¢ New distribution channels à ¢Ã¢â€š ¬Ã‚ ¢ Different pricing policies to attract different customers or create new market segment Product Development Companies develop new products in existing markets. This is called  product development. An organization that already has a market for its products might try and follow a strategy of developing additional products, aimed at its current market. Diversification The two principal objectives of diversification are Improving core process execution, and/or Enhancing a business units structural position. The fundamental role of diversification is for corporate managers to create value for stockholders in ways stockholders cannot do better for themselves1. The additional value is created through synergetic integration of a new business into the existing one thereby increasing its  competitive advantage Implementing the Ansoffs matrix growth strategies on Ducati Company Market Penetration: The company has to get some more market share buy promoting and selling its new Monster bike, especially in the UK market where its sale decreased by 18% last year. The company has a good brand name so it is easy for them to eat up the competitor market share if they can provide some more customer benefit. Product Development: As far as the new target market is concerned the company has a great opportunity to expand its market share with the launching of Ducati Monster 796 and to produce the similar and more modified models in near future which includes female bikes as well. Market Development: The UK sport market is very large and Ducati is not having the enough market share as compare to its competitors, so the company has to broaden its market in UK. Ducati has to increase the range of dealers and to make sure that every corner of the country is covered by the company. Diversification: Bringing the new vehicles like monster 796 is the good choice for the company in order to meet the customers new and requirements and expectations and the company has to focus on the green technology products soon in order to strengthen its reputation in market and to bring a change in company style. New Marketing Strategies (strategic options) 1-Porters Generic strategy (Differentiation Strategy): According to Michael Porter, the generic strategy is to be unique in the industry along some dimensions that are widely valued by buyers. It is rewarded for its uniqueness with a premium price. A firm that can achieve and sustain differentiation will be an above-average performer in its industry if its price premium exceeds the extra costs incurred in being unique. (Porter M, 1985) Ducati main target is people who look for quality instead of price; the company adds something more to their products as compared to the competitors. Differentiation strategy will help company to achieve its premium price and to meet the needs of the target customers. Michael Porter has classically defined five forces that drive industry competition, and has described a valuable approach to assessing the overall competitive dynamics of an industry. This approach has come to be known as a five-force analysis. (Colley.J et al, 2007) Managing change ( Kotter,1998) ,According to change management guru John Kotter, fewer than 15 of the 100 or more companies studied have successfully transformed themselves. While the particulars of every case vary, Kotter has identified eight critical stages of successful change management. Mismanaging any one of these steps can undermine an otherwise well-conceived vision. PESTEL ANALYSIS: Macro environment Macro is remote environment of a company comprising economic, social, political, technological and ecological. One way of looking at remote environment is PESTEL framework. http://www.businessmate.org/images/PESTEL.jpg Swot analysis: SWOT  analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues.  SWOT  stands for strengths, weaknesses, opportunities, and threats.  Strengths and weaknesses are internal  factors. Opportunities and threats are  external  factors. In SWOT, strengths and weaknesses are  internal  factors. For example: Strength  could be: Your specialist marketing expertise. A new, innovative product or service. Location of your business. Quality processes and procedures. Any other aspect of your business that adds value to your product or service. A  weakness  could be: Lack of marketing expertise. Undifferentiated products or services (i.e. in relation to your competitors). Location of your business. Poor quality goods or services. Damaged reputation. In  SWOT, opportunities and threats are  external  factors. For example: An  opportunity  could be: A developing market such as the Internet. Mergers, joint ventures or strategic alliances. Moving into new market segments that offer improved profits. A new international market. A market vacated by an ineffective competitor. A  threat  could be: A new competitor in your home market. Price wars with competitors. A competitor has a new, innovative product or service. Competitors have superior access to channels of distribution. Taxation is introduced on your product or service. Implementing SWOT analysis on Ducati company The following SWOT analysis will provide insights into Ducatis internal strengths and weaknesses at the end of the turnaround as well as the opportunities and threats posed by the external environment in which the company operates. Strengths Technical Excellence Efficient Value Chain ensure quality Strong Brand Location Advantages Effective management Strategic Alliances Weaknesses Narrow Target Audience Polarized sales Low economies of scale Sparse Dealer Network Limited Growth since yr. 2000 Opportunities Fast growing segment Customers of Japanese motorcycles have low brand loyalty Reduction in international trade barriers Threats Low price of competitors Competitors enjoy lower costs Competitors have high economies of scale and low cost of capital These strategies can be adopted for the best marketing: Branding strategy New product develops plc strategy Market segmentation positioning strategies Sustained marketing strategies with ethics and social responsibility Competitive strategies for marketing Relationship management strategies International marketing Some of the strategies explained below with example. Branding: Company brand is not what thinks of the company, its about what the customer thinks it is. And in an industry where the patent expiration clock is constantly ticking, its vital to make a lasting impression, and quickly, Patricia Malone offers five steps to creating a brand. Example: In the pharmaceutical world, when one considers the enormous pressure from reimbursement sources on providers to prescribe generics rather than brand-name products, the importance of branding prior to patent expiration is clear. Beyond that, the entire branding process has value for a company because it helps the business focus on, enhance and be consistent with its message. In addition, it enables a company to continually test the message and see if its being played back the right way. findarticles.com/p/articles/mi_qa5351/is_200405/ai_n21348846/ Market Segmentation strategy: To compete successfully in todays volatile and competitive business markets, mass marketing is no longer a viable option for most companies. Marketers must attack niche markets that exhibit unique needs wants. Market segmentation is the process of partitioning markets into groups of potential customers with similar needs or characteristics who are likely to exhibit similar purchase behaviour. http://www.s-m-a-r-t.com/Exp_marketseg.htm Product Development Strategy: Effective project planning is critical to implementing new product development strategies. In some cases new product development strategy initiation includes original research but in this case research actually resulted in the formulation of the new product concept Example: Ground breaking research undertaken at Victoria University (VU) showed that children wake up to smoke alarms with familiar voices much more easily than they do with traditional smoke alarms that beep. VU Researcher Dorothy Bruck said: One hundred percent of children tested have woken to the mothers voice message- played at 1am in the morning. This compares to only 57 percent wakening to the current smoke alarm signal, played at the same time of night and at the same volume. This ground breaking new product development research set the stage for KidSmarts intellectual property suite and drove our new product development strategies. From the start, we mapped out our performance requirements, usability strategies and product cost targets. It was also critical early on in the new product development process to identify component suppliers and production strategies for all major components including the actual smoke sensor. bresslergroup.com/process/speed_planning.asp

Sunday, October 13, 2019

Iacocca :: Essays Papers

Iacocca The book Iacocca is an autobiography of Mr. Lee Iacocca. The first couple of sections of his book were about family. Starting with his mother and father, coming over from Italy and his childhood. His father always taught him something that when he was going to do something that he had to be the best. Which is to be believed, where he got his strength in competition later in his business career. Then after his parents came his wife and children, whom he loved. The next few sections were about his job and how it was changed through out the years. Even when his job was still with the same company his position is that company changed many times in his career before he even traded companies. Mr. Iacocca had a very loving and understanding family as told in this book. His parents were always a major part in his life even after he got married and they were a large part of his life up until their deaths. His father was always interested in cars and so in a way Mr. Iacocca grew up around cars and the knowledge of them. His father taught him many valuable lessons about how to deal with himself and others which also may have helped him in his future career in the business world. When he married, his parents were proud but in a small way they were pushed to the side to make room for his new wife, Mary. After Mary and He were married they had some children. These children became his pride and joy. When this family grew, they all grew together in turn and they also grew closer together. This family was extremely close. Even though the family was close, his job did seem to have a slight impact on them. When Mr. Iacocca first started working for Ford, he was a low ranking engineer, fresh out of college like many of his co-workers. He tried the engineering job for a few months until he decided that he didn’t want to work in that department but he wanted to work in the sales department. After this major change in his life, he took control and went to his boss and said â€Å"there is no point in me finishing the training course and that my masters degree from Princeton was equivalent to the second nine-months of training.

Saturday, October 12, 2019

computers in classrooms :: essays research papers

The Benefits of Classroom Computers With the rapid growth of technology in America’s society today, the use of computers in school classrooms has increased tremendously—an action that certainly has become beneficial to students, educators, and parents. The use of computers has positively skyrocketed over the past ten years. Not only are computers utilized daily in large companies across the world, but the everyday use in classrooms has also become prevalent. Using modern technology to assist school instructors with his or her daily lessons should definitely be regarded as a positive, acceptable method of instruction and not definitely does not prohibit students from understanding or critical thinking. The discipline, commitment, and responsibility standards that are required for an exceptional learning experience in school systems today are very consistent with those necessary fifty years ago. For example, the tools an educator were provided then were utilized to the best of his or her ability, which can easily be comparable with the circumstances of today’s uprising culture of computers. The world’s technology advancements are quickly developing, thus, unquestionably, contributing to the extraordinary benefits obtained by students, parents, and educators. Students are provided an enhanced understanding of diverse subjects due to presentations, use of the Internet, and various programs, assisting them with projects, homework, tests, or merely general interest. Classroom computer use is certainly beneficial to parents as well. If a student does not have computer access at home to complete a project or essay, it could easily be completed on the classroom’s computer. This avoids any conflicts that may arise from families that do not have access to a personal computer. Teachers are able to easily compose a multimedia presentation to, not only help teach the class, but also to assist the pupils while taking notes and ensuring their understanding of the topic. The â€Å"learning is fun† motto which has been declared for centuries is still true today. Although particular subjects are not so interesting, there is always a way for the educator to make the topic appealing. The Internet websites, interactive games, video clips, presentations, and animated cartoons are coupled with facts and taught daily. This is the chief technique in which many teachers educate their students. The standard lecture is somewhat considered outdated, while this â€Å"new† manner of teaching has become the modern tendency. During a debate on PBS, Damon Moore stated the following: â€Å"The computer is a perfect tutor.

Friday, October 11, 2019

Brave New World †Freedom Essay

The concept of freedom is always changing and is often open to interpretation. What, exactly, is freedom? and why is it so important that we be free? In Brave New World, Aldous Huxley leaves the reader in continuous suspense over which character is truly free or has freedom. The citizens of the World State do not possess any notion of freedom, they are unable to control the way they think, feel and make decisions; however, John has the ability to do all of these things. The World State holds the citizens captive of their most fundamental rights to freedom through Soma, the media and hypnopedia; whereas, John, free from society’s captivities, has complete control over himself and his mind. The citizens of the World State are enslaved by their ruler, they are devoid of emotions, all emotions except for that of happiness. They lack the state of consciousness needed to make their own decisions and that, in turn, creates a society that is solely governed by one process of thought. The World State uses Soma to control the emotions of the citizens in order to create and maintain stability in the world. This control not only takes away the pleasures of experiencing real, genuine emotions but also corrupts one’s ability to react according to how they feel in a situation. The citizens have the â€Å"freedom† to react as they please but with the constant restraints on which emotions they are allowed to feel even that freedom has been taken from them. †Ã¢â‚¬ Now don’t lose your temper,† she said. â€Å"Remember one cubic centimetre cures ten gloomy sentiments. â€Å"â€Å" (Huxley p. ). Freedom is reacting based on emotions that one’s self has come up with, emotions that have been drawn from a wide spectrum, not carefully selected by one’s ruler. The second most powerful tactic the World State uses to control their citizens is through the media along with debilitating the desire to not want to be a part of the social body. They engineer a culture that shelters citizens from what is really happening and what truly lies beneath the surface at all times. â€Å"She was appalled by the rushing emptiness of the night†¦ â€Å"Let’s turn on the radio. Quick! â€Å"†¦ â€Å"but I want to look at the sea in peace,† he said. â€Å"It makes me feel as though†Ã¢â‚¬ ¦ †not so completely a part of something else. Not just a cell in the social body†Ã¢â‚¬ ¦ But Lenina was crying. â€Å"It’s horrible, it’s horrible,† she kept repeating. â€Å"And how can you talk like that about not wanting to be a part of the social body? â€Å"(Huxley p. ). They, the citizens, are never given the opportunity to think for themselves or by themselves; thus, taking away the possibility of critical or analytical thinking. During the decanting period (birth) and even prior to that, the citizens of the World State are unable to choose their destinies, their futures are laid out before them before they are even processed as people. Not only are they devoid of the most common emotions, they lack any individuality at all because they are created to have a certain level of intelligence, a certain status in society, they’re engineered to have certain likes and dislikes and are even under the control of society when choosing what colour to wear. â€Å"From the ranks of the crawling babies came little squeals of excitement, gurgles and twitterings of pleasure†¦ Small hands reached out uncertainly, touched, grasped, unpetaling the transfigured roses, crumpling the illuminated pages of the books. The Director waited until all were happily busy. Then, â€Å"Watch carefully,† he said. And, lifting his hand, he gave the signal†¦ There was a violent explosion. Shriller and ever shriller, a siren shrieked. Alarm bells maddeningly sounded. The children started, screamed; their faces were distorted with terror. â€Å"And now†¦ now we proceed to rub in the lesson with a mild electric shock. â€Å"†¦ There was something desperate, almost insane, about the sharp spasmodic yelps to which they now gave utterance. Their little bodies twitched and stiffened; their limbs moved jerkily as if to the tug of unseen wires†¦ Offer them the flowers and the books again. â€Å"†¦ but at the approach of the roses, at the mere sight of those gaily-coloured images of pussy and cock-a-doodle-doo and baa-baa black sheep, the infants shrank away in horror, the volume of their howling suddenly increased†¦. â€Å"They’ll grow up with what the psychologists used to call an ‘instinctive’ hatred of books and flowers. † (Huxley p. ). This kind of control leads to the complete destruction of individual and collective freedom. The World State holds the citizens captive of their most fundamental rights to freedom therefore, they are not free. Freedom is constantly questioned throughout the novel and John has the power of free will on his side because he has the capability to feel his own emotions, think critically, and act accordingly. That is something society simply will never have the opportunity or ability to experience. When he is inflicted in a situation he lacks no restrictions on his feelings, he feels love for Lenina and he feels pain for being an outcast, being different. John, who has the ability to feel everything. â€Å"†Is there any hope? † he asked. â€Å"You mean, of her not dying? † (He nodded. â€Å"No, of course there isn’t. When somebody’s sent here, there’s no †¦Ã¢â‚¬  Startled by the expression of distress on his pale face, she suddenly broke off. â€Å"Why, whatever is the matter? † she asked. She was not accustomed to this kind of thing in visitors. (Not that there were many visitors anyhow: or any reason why there should be many visitors. ) â €Å"You’re not feeling ill, are you? † †¦. Anger suddenly boiled up in him. Balked for the second time, the passion of his grief had found another outlet, was transformed into a passion of agonized rage. â€Å"(Huxley p. ). In contrast with the other citizens of the World State who cannot make out the most simple of genuine emotions and one’s ability to react according to how they feel in a situation, this really puts the concept of freedom into perspective. He is not only able to feel a wide selection of emotions but because of that freedom he can think critically and make logical and rational decisions about the State’s affairs and his own life. Due to his personal freedoms he is able to see things for what they really are instead of what they are made out to be by the World State. â€Å"†We don’t,† said the Controller. â€Å"We prefer to do things comfortably. â€Å"But I don’t want comfort. I want God, I want poetry, I want real danger, I want freedom, I want goodness. I want sin. † â€Å"In fact,† said Mustapha Mond, â€Å"you’re claiming the right to be unhappy. â€Å" â€Å"All right then,† said the Savage defiantly, â€Å"I’m claiming the right to be unhappy†¦ not to mention the right to grow old and ugly and impotent; the right to have syphilis and cancer; the right to have too little to eat; the right to be lousy; the right to live in constant apprehension of what may happen to-morrow; the right to catch typhoid; the right to be tortured by unspeakable pains of every kind. There was a long silence. â€Å"I claim them all,† said the Savage at last. † (Huxley p. ). John is and forever will be free from the World State for the simple fact that he can think critically and make logical and rational decisions. To want to expanding his individuality and intelligence is another attribute the citizens of the World State will never posses; however,John has the desire and wonder to read Shakespeare, absorb information about religion, beliefs and his surroundings. â€Å"â€Å"The Savage’s face lit up with a sudden pleasure. â€Å"Have you read it too? † he asked. I thought nobody knew about that book here, in England. † â€Å"Almost nobody. I’m one of the very few. It’s prohibited, you see†¦ â€Å"But why is it prohibited? † asked the Savage†¦ The Controller shrugged his shoulders. â€Å"Because it’s old; that’s the chief reason. We haven’t any use for old things here†¦ we don’t want people to be attracted by old things. We want them to like the new ones. â€Å"†¦. â€Å"But the new ones are so stupid and horrible. Those plays, where there’s nothing but helicopters flying about and you feel the people kissing. â€Å" He made a grimace. â€Å"Goats and monkeys! Only in Othello’s word could he find an adequate vehicle for his contempt and hatred. † (Huxley p. ). The natural demonstration of this attribute reflects how thoughtless his free will is, strongly contrasting the captivity those of the World State are under. Others that are led by the rules of the World State are merely human-looking machines that carry out meaningless lives to keep the rulers happy and society stable.. John has presented a state of being that the rulers of the World State have tried to exterminate- free will. He is who he wants to be and has pushed away the man society has created. And that, is freedom.

Thursday, October 10, 2019

Vacant Chapter 13 Forgive

So far I've cleaned the bathroom, the oven, the refrigerator and vacuumed – twice. It's after nine and Emily still hasn't shown up. I'm starting to think that her things are simply a mirage, or maybe she just didn't want to carry a lot of junk with her. Maybe she's staying with one of her school friends, and she didn't need her hygiene stuff. Maybe my earlier thought about what she would need to do for money wasn't that far off the mark. Maybe she's out doing something dangerous, or worse yet, something has already happened to her. There's no one but me to know she's missing. How long do I have to wait before I turn her in as a missing person? I know she has to be missing for at least twenty-four hours, but maybe she's already been gone for a couple days. Oh, God – what if she's hurt and lying somewhere. Maybe she only has minutes left and I can't get to her in time†¦ â€Å"Ow!† I hit my head on the bottom shelf of the linen closet, cleaning the dried and caked shampoo from the floor when the sound of the door closing startles me. â€Å"Emily?† I hope it's her. If it's not, I'm going to call the cops and lie and tell them she's been missing for days. I hear the slapping of tennis shoes against the linoleum, then a thud on the carpet. I turn and look down the hall to see a brown-haired beauty face down on the floor. â€Å"Emily? Are you okay?† I almost – almost – laugh when she looks up at me with her hair tangled in her face. â€Å"Ethan, it's you! It's really you!† She scrambles the rest of the way to me on her knees, spitting her hair out of her mouth and hugging me tighter than I can ever remember. Her smile is brighter than a sunny day at the equator. We settle on the couch, still holding on to each other. I can't seem to let go. I never want to let go. â€Å"Where have you been?† There doesn't seem to be any anger in her tone. How could she NOT be angry with me? I'm ashamed at my answer. â€Å"I drove. I didn't really go anywhere. I was just running away, Emily.† I hang my head, embarrassed that I don't even have a good reason for leaving her. â€Å"I know it won't make any difference now because you probably hate me, but I love you too, Emily. I have since†¦forever, and I'm sorry I waited so long to tell you. I should have said it to you a week ago instead of running away like the coward I am. But, I can't hold back any longer without you knowing how I feel about you. I've never been in love before, but I'm pretty sure this is what it feels like. I can't think about anything else but you – how you laugh, the way you comb your hair, the way you smell right after the shower†¦ God!† Something stops my rambling, something soft, warm and moist. Emily's lips are on mine and her arms are wrapped around my neck. She's kissing me, and I don't ever want her to stop. Her mouth on mine is awesome! And I think about other things I want her to do with her mouth. While there are a hundred synonyms for how kissing Emily feels, the only thing in my head the at the moment is â€Å"woo-hoo†. If I really think about what is actually happening, I'll make her stop. This is wrong – not the kissing part, but the part where she's willing to forgive all my sins and just take me back without a second thought. Now that I'm thinking about it†¦ Damn it! Now I'm mad. I pull away while her lips linger. â€Å"Emily,† I sigh, not really knowing where to start. â€Å"We have to talk about this,† I motion between us. She nods begrudgingly. It's written all over her face; she thinks I'm going to reject her again. â€Å"Look,† I pull her chin up so her eyes meet mine, â€Å"nothing will change my feelings for you. They haven't changed in the last few years, and they won't change in the next few, either. What I have to know, though, is how you are feeling.† She starts shaking her head, telling me not to worry, but that's precisely the problem. She should be angry with me. â€Å"Emily, you should be upset with me. Yell, scream, hit – anything to let me know how you feel!† I'm almost shouting near the end of my declaration. I pull back and get myself in check before I completely lose it. â€Å"Relieved.† â€Å"What?† It's a stupid question because I heard perfectly well what she said. It's a stall tactic on my part. â€Å"I'm relieved, Ethan.† â€Å"Why aren't you-â€Å" â€Å"Do you know how many people there have been in my life who I cared about or who cared about me?† I'm pretty sure I know the answer. I'm hoping it's two, but know for sure it's one – her mother – but I'm always careful not to bring up LouAnne. I just squeeze her hand, which I'm still holding onto like the piece of wood Leonardo DiCaprio was holding onto after his exit from the Titanic. â€Å"Two, Ethan. Two.† Now I'm relieved. â€Å"And one of them can't ever come back, but you did. You came back and I don't care where you went or what you did. You are here now, safe.† The tremble in her voice as she says, â€Å"what you did,† tells me she's a little scared of what – or who – I might have done, so I hope I'm about to put her fears to rest. â€Å"I just drove and slept in my car. I ate a few times, but honestly, Emily, the only thing I did was think about you and how much you mean to me. I was an asshole for leaving you. I didn't take your safety or well-being into account and for that, I'm sorry. You should be upset with me.† â€Å"I was scared, Ethan. At first, I thought maybe you were just blowing off some steam, off figuring out a way to tell me to leave, but when you didn't come home that first night or the next morning, I started to get worried. Then Margie came by and said you hadn't shown up for work.† So, this is how Margie knows about Emily. â€Å"I wasn't really sure how much she knew, but I could tell she was surprised to find me here. She was so nice though. I told her how highly you speak of her and how much we appreciated the deal she and her husband gave on the car. Then I lost myself for a little bit and told her about you surprising me and taking me to graduation.† Emily pauses and smiles, then looks down as if she's a little embarrassed. â€Å"It was nice to have a woman to talk to again. It reminded me a little of my mom.† Emily continues to tell me about Margie coming to the house. She said she cried for a little bit because she didn't know what to do, that she'd been relying on me for so long. She didn't know what she would do if I didn't come home. She also tells me how Margie asked her about a job and what she liked to do. It seems they went to the public library and Emily applied for a position. She can work there part-time and still go to school. Apparently, she works until closing and that's why she came home so late. Margie also got her a bus pass and rode with her the first time to make sure it was safe. There isn't a bouquet of flowers big enough for Margie right now.

Wednesday, October 9, 2019

Public health and health policy Discuss the health problems and health Essay

Public health and health policy Discuss the health problems and health service issues that are associated with homelessness in L - Essay Example In London, the homeless face the problem of insufficient primary and secondary care, in spite of their critical health situations. National Health Service, the primary provider of public health in the UK, cannot provide such essential services to people without access to fixed address, a common feature in developed nations (Daly, 2013, p.213). In addition, Rogers and Pilgrim (2010, p.60) asserts that the homeless are prone to neglecting their health status, more than the general population, and they only seek such services when their health status have reached advanced stages. Homelessness is a complicated global issue that is caused by several issues while at the same time it does not have a single solution. In recent years, the government and global health organisations such as the World Health Organisation (WHO) have identified the complex health challenges affecting the homeless as the underlying problem apart from the obvious accommodation issues amongst others. In England, ther e are several National Health Services and other privately sponsored charitable services, which provide the necessary healthcare and support to the homeless. The civil society in England, noted that during the global downturn, the National Health Services reduced its spending on the homeless. ... Gramlich (2008, p.70) observes that there is not a single specific definition of the term as variance in temporal dimensions, cognition and lifestyle amongst the homelessness street people. Since homelessness is mirrored in different settings, several situations come into play; this paper posits that the political agenda as well as the prevailing social values have been strongly linked to the definitions. Conventionally, homelessness has a residential dimension and this can often be used to redefine the term in this context. This is because the apparent feature of the classification stems from the lack of conventional housing for those deemed homeless. Levy and Sidel (2013, p.176) applies the United Nations Committee on Human Rights definition of the term and they intone that people who sleep in outdoors such as vehicles and abandoned non intended for human dwelling. Legal and statutory definition of the term have a characteristic contradictory nature and in the United Kingdom alone, there are several acts that define the term both at the national level and in the devolved systems. However, housing authorities in the United Kingdom consider domiciled individuals who have applied for their accommodation as homelessness applicants and therefore categorized. In the strictness of the term, the city of London has often distinctly identified two groups; the homeless and the rough sleepers. The rough sleepers are those who live and sleep on the streets of several English cities, yet in our case we shall be confined to London and Newham in particular. The Department of Communities and Local Government (2013) describes a person as statutorily homeless

Tuesday, October 8, 2019

Compare and Contrast Research Methods Essay Example | Topics and Well Written Essays - 1250 words - 1

Compare and Contrast Research Methods - Essay Example They enable researchers to study and analyze information with specific criteria (Woodside 57). When using this research method, researchers select a particular sample such as a geographical area and use it as an instance for the study. Case studies define and examine real life instances that are clearly visible and can be easily related. Boundaries have to be set in order to have relevance in selecting appropriate solutions when solving problems (Gagnon 76). In most cases, extensive examination and analysis of an event or an instance are used in case studies. For instance, in studying the development of child language, a researcher would sample a locality. Then the researcher selects an example of a school and a definite population to use as a sample. There are different types of case study research methods, namely: multiple and singular research methods. In multiple methods, the researcher would sample from different cases then analyze and come up with the most probable finding or solution (Yin 85). It is necessary for the researchers to insist on real life situations to avoid ambiguity. A singular case study only requires a single case that the researcher would use to formulate the most appropriate solution. Informal and in-depth interviews can incorporate other research methods for proper and satisfactory results. The main goals of a Informal and in-depth interviews are to ensure that the research findings are a true reflection of the real issues on the ground (Swanbon 47). Any resources or reports used in the processes should prove that: It is the only valid method or source of information and that the information could not be acquired from anywhere else. The report should correspond and respond appropriately to the questions asked in the Informal and in-depth interviews of the research. The report should follow the correct laid down procedures of research and data mining. The usual rules and guidelines of an ordinary research and social sciences must be

Monday, October 7, 2019

Re-engineering management Essay Example | Topics and Well Written Essays - 500 words

Re-engineering management - Essay Example In one smÐ °ll city, budget stÐ °ff members did Ð ° study of the purchÐ °sing process Ð °nd leÐ °rned thÐ °t they often spent $150 or more of stÐ °ff time to mÐ °ke Ð ° $5 purchÐ °se. The city reengineered the process. Now, depÐ °rtments Ð °re given responsibility to mÐ °ke Ð °ll smÐ °ll purchÐ °ses. EÐ °ch depÐ °rtment hÐ °s been issued Ð ° bÐ °nk credit cÐ °rd Ð °nd Ð °n Ð °pproved list of vendors. For Ð °ll purchÐ °ses under $1,000 with these vendors, there Ð °re no requisition forms, no purchÐ °se orders, no sign-offs or hÐ °nd-offs. StÐ °ff members Ð °re Ð °ble to buy whÐ °t they need, when they need it, Ð °t Ð ° competitive cost. EÐ °ch month, the bÐ °nk sends the finÐ °nce depÐ °rtment Ð ° tÐ °pe of Ð °ll city trÐ °nsÐ °ctions, Ð °llowing the city to reconcile purchÐ °ses Ð °gÐ °inst its own generÐ °l ledger system. The result: purchÐ °ses Ð °re mÐ °de promptly, equipment does not sit idle for lÐ °ck of smÐ °ll pÐ °rts, Ð °nd the city estimÐ °tes thÐ °t it is sÐ °ving thousÐ °nds of dollÐ °rs. The sÐ °vings in stÐ °ff time cÐ °n not even be cÐ °lculÐ °ted. UnfortunÐ °tely, reengineering enthusiÐ °sts cÐ °n be guilty of over-promising. The fÐ °ct is, process reengineering is not for everyone. In mÐ °tters of policy, public involvement, Ð °nd politics, there Ð °lwÐ °ys will be Ð ° need for extensive consultÐ °tion Ð °nd meetings. If you streÐ °mline those processes too much, the public mÐ °y perceive thÐ °t it is being left out. Ð lso, when Ð °n orgÐ °nizÐ °tion is going through Ð ° crisis, BPR Ð °nd other innovÐ °tions Ð °re inÐ °ppropriÐ °te, even though the crisis mÐ °y force people to tÐ °ke Ð ° fresh look Ð °t how they do business once the crisis is over. In such highly contentious controversies Ð °s bÐ °ttles between environmentÐ °lists Ð °nd developers, Ð ° highly streÐ °mlined process mÐ °y cÐ °use more problems thÐ °n it solves. Ð s it wÐ °s commented, process reengineering includes chÐ °nges in five mÐ °jor pÐ °rts of business: strÐ °tegy, process, technology, orgÐ °nizÐ °tion Ð °nd culture. Within these

Sunday, October 6, 2019

Business Planning - franchise KFC Essay Example | Topics and Well Written Essays - 2000 words

Business Planning - franchise KFC - Essay Example KFC will introduce a range of edible coffee cups and food items like double down dog in London and hopes to launch them in the newly set franchise. Their coffee cups will be infused with various aromas such as coconut sun cream, fresh grass and wild flowers. They plan to introduce buckets of comfort food along with new ketchup made of marshmallows and lemonade. These newly introduced products are supposed to satisfy the demand of the local residents and result in increased sales (Lafontaine and Shaw, 2005). Their new product ranges are supposed to come with many health benefits for people. Their innovative range of products will fall under 400 calories and below 15 grams of fat so that even if people continue eating their foodstuffs at a regular basis that will serve to be a healthy choice for them. These food ranges will contain no trans fats and will contain adequate amount of calories required to remain healthy (Stier, 2004). Their combo meals will come under healthy diet plans and will serve best in taking care of health of their consumers. These newly invented unique recipes will not compromise the quality and will be made of sustainable materials. To gain a competitive advantage, the company will focus on expanding their business and increase its market share. Use of renewable resources will also differentiate the business to some extent. Majority of competitors tend to use plastic materials for their packaging. KFC will use edible coffee cups which will generate less waste and will confirm to be environment healthy (Tsai, Shih and Chen, 2007). It will develop new food products with great taste and value and also at the same time maintain health standards which will satisfy the expectations of the health concerned people too (Sivadas and Baker-Prewitt, 2000). The price of the new products will be reasonable and competitive with other neighbouring restaurants offering chicken menu. Also by offering unique introductory discounts, the new franchise will